Thanks to an SEO audit, you can identify and improve the weak points of a website, which translates into improving its visibility in Google search results.
Professional SEO audit - what is it?
A professional SEO audit involves conducting an analysis to identify and eliminate weak points of a specific website. The analysis is carried out automatically, semi-automatically, and manually, with the last two methods always tailored to the specific task. The goal of an SEO audit is to find the best optimization solutions for the website in order to increase its traffic and improve its position in Google search results. Additionally, the analysis provides an answer to the question of what the best strategy for positioning the website should be.
How does a professional SEO audit work?
Typically, a professional SEO audit begins with an analysis of the technical aspects of the website. After this analysis, a list of things to improve can be established, such as code structure, content, to make them more "friendly" for algorithms used in positioning.
The second step is related to the analysis of the content on the website, as well as determining the appropriate keywords. The most important elements of the audit are: keywords, content (both written and graphic), backlinks, and technology (loading speed, security, etc.).
The final step is to present a document with guidelines for better website performance and increased visibility (these are divided into on-page, internal factors, such as internal linking, off-page, external linking, and purely technical aspects related to indexing by Google robots).
Such a report is often directed to the administrator, web developer, content specialist, e-commerce manager, who are responsible for the website in these aspects. Each problem should be described in detail along with advice on how to eliminate it. Specificity and precision are key.
When to conduct an SEO audit?
The rule is that the sooner an SEO audit is done, the better for the website. It may turn out that the website has no chance of achieving good results in positioning, or the chances are slim - this requires making corrections to the website, and sometimes even creating a new website. An SEO audit done early enough will save work and resources invested in building the website, its promotion, etc. The more extensive the service/website is, the higher the costs of "cleaning up" after the audit will be in case of numerous errors.
How much does an SEO audit cost?
There are no fixed rates for a professional SEO audit. The price depends on many factors, such as the size and structure of the website, which translates into the amount of time dedicated to it. A blog may require significantly less time (maximum 5-7 days) compared to an e-commerce website (several days to a few weeks), hence the price may be several times lower in this case. Sometimes more specialized software is needed, there are basic audits as well as more complex ones, where similar competitor websites are analyzed. Partial audits focusing on specific areas of the website (link audit, content audit, CWV and page speed audit) are also common. The industry and popularity of the website also play a role (and therefore the number of similar competing websites in the same thematic range). For smaller blogs and websites, prices range from 1200-2500 PLN net, while for e-commerce stores or larger corporate websites, prices can be much higher, ranging from 4 to 5 thousand PLN.
There are currently websites and platforms that assist in conducting a DIY audit, but it is important to remember that they use fixed data and algorithms, and are not tailored to individual preferences and specificities of each website. A free audit - if it reveals a large number of errors - can be a hint that changes need to be made on the website/service and a specialist should be hired for a professional SEO audit.
