Acquiring SEO links is one of the most important elements of positioning your own website in search engines.
What is SEO?
The abbreviation SEO stands for Search Engine Optimization, which can be translated as optimizing websites for search engines. The beginnings of SEO date back to the mid-90s of the 20th century - that's when search engines were created, which were able to catalog the internet in various ways (the introduction of the term SEO itself is probably from 1997, and its precursor is considered to be Bruce Clay, a businessman who focused on optimizing websites on the internet). Importantly, SEO aims to increase the traffic to specific websites in a "natural" way, not related to any payment or strictly marketing actions. SEO takes into account the functioning of search engines and computer-programmed algorithms - we are talking about the availability and popularity of search engines themselves, as well as keywords, terms, and phrases that are most commonly searched for.
Link building in SEO
A link is a connection in HTML that takes us to another website. Each website has its own links. Thanks to links, we can move from page to page, navigate the internet. Link building in SEO is a way to increase traffic to a specific website, in other words, to encourage customers/audience to visit it. Link building can be internal - in this case, we move from one main page to its individual sections, links. It can be external, in which case we are redirected from one page to another, the more such redirects to a specific page, the higher its position and credibility. Many people compare a link to a specific page to a vote - we believe it is credible and worthy of attention, so we give the opportunity to visit it, in a way we promote it.
Link building in SEO
The basis of link building in SEO is to create a website that is original and credible, one that contains content that can be easily referenced. The evaluation of such content can be done, for example, through the concept of EAT. This acronym refers to three specific characteristics: E for Expertise (expert content on the site), A for Authority (the authority that a company/person and their site hold), and T for Trustworthiness (the credibility of the site). Every existing site is recorded in a so-called Trust Rank index, which analyzes its content through special algorithms based on the above-mentioned characteristics, contributing to the overall level of its credibility. Links in SEO can be acquired in various ways. For example, commenting in an expert manner on a blog. Alternatively, collaborating with bloggers. Similarly, high-quality guest posts work on a similar principle. If we can invest in acquiring links, sponsored posts work great - the post is published with a link to our site after payment. Some choose to engage in relinking, which involves analyzing links from similar, competitive, but highly ranked sites and selecting the best ones - there are tools available now that can do this for us (such as Majestic, Ahrefs, Linkhouse, etc.). After this, you place your link in the same location as the competition. A more labor-intensive option is to create your own SEO network, which allows you to control all your backlinks.
What does acquiring links in SEO give?
Acquiring links in SEO leads to improving the position of a website in search engines, as well as increasing traffic on it. According to experts, the most important factors are content, linking, and technical aspects. In similar content and technically optimized websites, the one with stronger linking will rank higher in search engine results.
