By commissioning an analysis and improvement of the SEO agency's website, we receive comprehensive advice and assistance in its optimization. The method has many advantages, but also a few pitfalls.
What does cooperation with an SEO agency involve?
SEO agencies deal with a fairly broad optimization of websites for search engines, primarily Google. They help adjust the data of the website to the guidelines analyzed by Google in determining ranking factors. The main goal of an SEO agency is to increase valuable traffic to the website and increase its conversions - pages and subpages should appear at the highest positions in search results for key phrases. An SEO agency focuses only on this one area of marketing, so it has a more specific field of operation than a traditional internet marketing agency. However, an SEO agency provides a much wider range of services than freelancers who undertake similar tasks (the latter are undoubtedly cheaper), and most often - since the team is larger - they complete their tasks faster and have better specialized software.
What services does an SEO agency provide?
An SEO agency generally provides all types of services that can improve the positioning of a client's website. This can include conducting an SEO audit, implementing specific technical improvements on the website to make it more favorable to Google's ranking algorithms, managing link building and internal linking, adjusting the website's content and design to changing algorithms (which can change frequently, sometimes even dozens of times in a year).
Benefits of working with an SEO agency
The biggest advantage of working with an SEO agency is better positioning of the client's website. This is related to brand recognition, credibility, and increased sales. Such goals are ensured by professional and experienced SEO agencies, it is good to review their offers - preferably so-called case studies, which can be compared to an artistic portfolio, but more extensive and detailed. It also includes specific data regarding the effects of cooperation with other companies - data before and after cooperation at certain periods, indicating the speed and effectiveness in increasing ranking positions. SEO is highly measurable, so monitoring whether a particular agency is effective is relatively easy and clear. By choosing to work with an SEO agency, we can be sure that a team of specialists (copywriters, graphic designers, SEO specialists) will serve us, rather than one person trying to handle all aspects of the problem. The agency constantly monitors all changes - for example, in algorithms - and makes adjustments accordingly, taking into account these new guidelines. The package includes advice, offers can be tailored to the budget, and the agency should regularly provide reports on the achieved results. It is also worth noting that SEO is not suitable for short marketing campaigns, it is a long-term project in which results usually start to appear after about 3 months, and sometimes even longer.
Disadvantages of working with an SEO agency
If we were to look for disadvantages of working with an SEO agency, one of them may be its one-sidedness. If the company's problems really stem from poor positioning, the SEO agency will handle it, but if it's different, the company with broader competencies, such as an internet marketing agency, should take care of the whole thing. Some small SEO agencies lack experience with large projects, while others only focus on specific industries - in both cases, lack of experience can result in lack of effectiveness in cooperation (especially if we don't provide the agency with a comprehensive brief on how our industry and website operate). Agencies often need approval for the changes they implement, which can sometimes prolong the cooperation and implementation of those changes. They also may not fully understand the company's strategy or the topics it deals with - without proper communication and presenting their views, cooperation can "derail" and the agency may start making changes to the website that are not in line with the client's expectations. It also happens that when signing a contract, the agency demands favorable conditions related to the length of cooperation - in such a situation, it may be difficult to cancel the contract in case of any complications or dissatisfaction with the results of the cooperation.
